the rise of the WNBA Caitlin Clark’effect

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Caitlin Clark transformed women’s college basketball. Has she had the same effect on the WNBA? Today: the hype around women’s basketball, and what it could mean for the financial future of the sport.

The WNBA playoffs are underway, capping a record-breaking season: The league added teams, games saw the highest attendance ever, and television viewership skyrocketed. Many credit rookie player Caitlin Clark for drawing fans to the league after millions tuned in to watch her and rival players compete in this year’s college basketball championship.

Host Elahe Izadi speaks with sports reporters Kareem Copeland and Ava Wallace about how the “Clark effect” has transformed the WNBA on and off the court.

Today’s show was produced by Sabby Robinson. It was edited by Reena Flores. It was mixed by Sean Carter. Thanks to Mark Selig.